The thing is, Bohannon's experiment is not new, in 1996 a physicist from NY University wrote a paper that he sent to Social Text, a journal on postmodern cultural studies. He wrote the paper a) making it sound sexy and b) in obvious agreement with the editors ideological views. At the time there was no peer review system and the paper got accepted, nowadays even with that system, bad articles continue to be published... Actually the Sokal hoax, like it is called, ended up being very messy. Juicy stuff, for more:
http://www.badscience.net/2003/06/the-sokal-affair/
http://www.badscience.net/2003/06/the-sokal-affair/
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